Lara is the licensed agent and owner of Goulson Insurance Services. With over a decade of experience in the insurance industry, she has built her practice on a simple principle: every person deserves an advocate who puts their needs first.
Her journey into insurance wasn't by accident. It was born from a deep desire to protect families and individuals from the confusion and pitfalls of navigating the healthcare system alone.
Lara's path to becoming a licensed insurance agent was shaped by her own experiences navigating the complex world of healthcare coverage for her family. As a mother of five boys, she quickly learned how overwhelming it can be to find the right plans, and how costly mistakes can be when you don't have the right guidance.
That frustration became her motivation. Lara pursued her insurance license with the goal of ensuring no family would have to face those same challenges alone. She studied every plan, every carrier, and every regulation so her clients wouldn't have to.
Today, Lara runs Goulson Insurance Services with the same hands-on, personal approach she brings to everything in life. She doesn't believe in one-size-fits-all solutions. Instead, she takes the time to understand each client's unique situation, their health needs, their budget, and their long-term goals.
Whether it's helping a young family choose their first health plan, guiding someone through Medicare enrollment, or finding the right life insurance policy, Lara treats every client like family. Because to her, that's exactly what they are.
Safeguarding clients from choosing the wrong plans and ensuring they understand every option available.
Serving a diverse community with bilingual support in Spanish and Hebrew, breaking down language barriers.
Continuously staying up-to-date on regulations, carriers, and plan changes so clients always get current advice.
Empowering clients with knowledge so they can make informed decisions about their coverage and their future.
Goulson Insurance is a family agency in the most literal sense: Lara's sons Jordan and Daniel have joined her as licensed agents, carrying the same standard of care into the next generation.
Licensed Insurance Agent and Founder
CA License #0E69969 · NPN 8407942
Lara is the licensed agent and owner of Goulson Insurance Services. With over a decade of experience in the insurance industry, she has built her practice on a simple principle: every person deserves an advocate who puts their needs first. She works with clients in English, Spanish, and Hebrew.
Licensed Life and Health Insurance Agent
CA License #4283597
Jordan Goulson is a licensed life and health insurance agent working with families on Medicare, long term care, and life insurance. Clients tend to remember two things about working with Jordan: he explains things until they actually make sense, and he still answers the phone long after the paperwork is done. He came to this work because he likes people more than products, and it shows in how he operates: unhurried conversations, honest answers, and recommendations built around the person sitting across from him. Off the clock, Jordan is usually on a tennis court, in the gym, exploring a new business idea, or with the people he loves most, his family and friends.
Leads our Valley Village officeLicensed Life and Health Insurance Agent
CA License #4472000
Daniel Goulson brings a planner's eye to insurance. He earned his Bachelor of Science in Finance, Strategy, and Entrepreneurship from the Sy Syms School of Business at Yeshiva University, and he approaches coverage the way he was trained to approach any financial decision: understand the whole picture first, then build protection that fits it. As a licensed life and health insurance agent, he works with individuals and families who want their insurance to do its quiet job inside a larger financial future. Outside the office, Daniel is a personal trainer who plays pickleball, travels whenever he can, and keeps family and friends at the center of everything.
Outside of insurance, Lara is a proud mother of five boys, two of whom, Jordan and Daniel, now work beside her as licensed agents. Her family is the foundation of who she is, and the reason she understands what families truly need when it comes to protection and peace of mind.
Whether you're exploring options for the first time or looking to switch plans, Lara is here to help you every step of the way.
Licensed insurance agent in CA, NV, TX, AZ, FL, HI, ID, AR, CO, MI, and NY. Phone and video appointments available nationwide within licensed states.
Have questions about your coverage? Send a message and Lara will personally follow up.
