Choose your coverage with confidence
Medicare and life insurance are big decisions. We explain your options in plain language, compare them side by side, and help you pick what truly fits. No pressure, and no cost to work with us.
What Our Clients Say
5.0 rating from 125+ Google reviews
Every review above is from a real Goulson client on Google.
Coverage for Every Season of Life
From your first family policy to Medicare and beyond, we guide you to coverage that fits your life, your people, and your budget.
Building Years
Protection for the years when everything depends on you.
- Life InsuranceA promise to the people who depend on you. We help you decide how much protection makes sense and which type fits the season of life you are in.Explore life insurance
- Health InsuranceNot yet 65? We guide individuals and families through marketplace coverage and supplemental options that fit real budgets and real life.Explore health plans
- DisabilityIf an illness or injury kept you from working, your income should not disappear with it. We help you protect your paycheck.Protect your income
- DentalHealthy teeth matter at every age. We help you find dental coverage that fits how you actually use it.Explore dental plans
- Travel InsuranceTrips do not always go as planned. Coverage for medical emergencies, cancellations, and lost luggage, wherever you are headed.Explore travel coverage
Turning 65
The decision every American faces, made clear and unhurried.
- Medicare AdvantageOne plan that bundles your hospital and doctor coverage, and often your prescriptions too. We check whether it fits your doctors, your medications, and your life.How Advantage works
- Medicare SupplementWorks alongside Original Medicare to help with the costs it leaves behind. A fit for people who want predictable bills and the freedom to see any doctor who accepts Medicare.How Supplements work
- Medicare Part DPrescription drug coverage through Medicare. The right choice depends on the exact medications you take, so we compare carefully before you commit.About drug coverage
Not sure which road? Read Advantage vs Supplement
Planning Ahead
Quiet preparations that spare the people you love.
- Final ExpenseSmaller policies designed to cover funeral costs and final bills, so the people you love can grieve without worrying about money.Read the guide
- Long Term CarePlanning ahead for help with daily living, whether that care happens at home, in assisted living, or in a nursing facility.Explore long term care
A Family Agency for Los Angeles Families
Goulson Insurance Services is a family run, independent agency serving Los Angeles. Lara Goulson works alongside her sons Jordan and Daniel, both licensed agents. We help people make sense of Medicare, life insurance, and health coverage, and we stay by your side long after the paperwork is done. We are also plain about our limits: no agency offers every plan, and we tell you exactly how we are paid and who we are not the right fit for.
The agency is led by Lara Goulson, a licensed California agent who has spent more than twenty years turning confusing insurance decisions into clear ones. She works with clients in English, Spanish, and Hebrew, from the Valley to the Westside and everywhere in between.
Start With a Conversation
Whether you are comparing options for the first time or rethinking coverage you already have, we will give you straight answers and honest guidance, at no cost to you.