A family agency with a second home in the Valley
Goulson Insurance started across the hill in Century City, where patient, plain language guidance earned the agency a 5.0 rating across 139 Google reviews. The Valley Village office brings that same standard to the San Fernando Valley, so families in Valley Village, North Hollywood, Sherman Oaks, Studio City, Van Nuys, Panorama City, Encino, and Burbank can get answers from a person who actually picks up the phone. Jordan Goulson leads this office, and every conversation happens in English, Spanish, or Hebrew, whichever fits your family.
Medicare, life, and long term care, looked at together
Most families come to us with one question and discover the answers are connected. The Medicare plan you pick shapes what you spend out of pocket, long term care planning works best while you are healthy enough to qualify, and life insurance costs least when you need it least. From the Valley Village office we handle all three, along with health, dental, disability, and travel coverage, so your decisions get made in one place by someone who knows your whole picture. The help costs nothing, and if what you already have is right, we say so.
Medicare Advantage in the Valley by the numbers, 2027
Valley Village sits in Los Angeles County, one of the biggest Medicare Advantage markets in the country. In 2027 the county has 70 Medicare Advantage plans open to general enrollment plus 54 Special Needs Plans, per the CMS 2027 Landscape file, and 60 of those 70 plans charge a $0 monthly plan premium. About 57 percent of the county's 1.7 million Medicare beneficiaries are enrolled in Medicare Advantage or other Medicare health plans (CMS, May 2026), above the 55 percent national share (KFF, 2026). Our analysis of the same CMS file puts the average in network out of pocket maximum across the county's general enrollment plans at $2,232, with a median of $1,500 and a range from $199 all the way to $9,850. That spread is the whole argument for comparing before you enroll: two $0 premium plans can differ by thousands of dollars in a bad year. Jordan runs that comparison for Valley Village families at no cost: (818) 731-5417.
What We Help With
From this office we help with Medicare, life insurance, and long term care, along with health, dental, disability, and travel coverage.


